You might have a brilliantly designed website with some of the best features. But unless you improve its online visibility, there is not much it can do to improve your business. Here are a few factors you should consider if you want to increase the visibility of your website across the search engines:
Using Meta tags is the best way to provide the required information about your website to the search engines. When optimized properly, these Meta tags can improve your search engine ranking, increase visibility, and drive the required traffic to your website. Keep your Meta tags unique and short. You can think of including your keyword or your brand name for better results.
Including eye-catching headers in your content are a good way to structure your content and make the search engines and your users understand your content in a better way. Make sure you use a transparent hierarchy while using headers. Starting from H1 you can go up to H3 or H4 to create a neat structure of your content. However, you should make sure you limit your H1 tag to one per subpage. It should be unique and should contain the required keyword.
Apart from the text you will also need to optimize your images to improve the visibility of your website on the search engines. This will provide your users with the required information if they cannot see the image that is to be displayed on their screens. The ALT attribute you use for each of your images should be unique and should include the important keyword if you want your images to be analyzed by the indexing crawlers of the search engines.
Speed of page loading
Page loading time is an important factor that affects the ranking of your website on the search engines. It is also something that determines how likely your users are to abandon your website. So optimize your graphics, compress your JS and CSS files, and make use of the browser cache to keep up the loading time of your website.
The only thing that differentiates a website from the rest is the content that it provides. By publishing valuable content on a consistent basis, you can make sure you maintain your ranking on the search engines, generating the required traffic that your website deserves. Even if you post once a week, make sure your posts are lengthy, informative, comprehensive and SEO-optimized.
Lastly, running a cross-browser compatibility test is a must to ensure your website is displayed well across browsers and devices. After all how can you increase the visibility of your website if your users cannot see it properly?